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Humour in Visual-Verbal Code-Pairing in Selected Comments on the Facebook Forum

Humour in Visual-Verbal Code-Pairing in Selected Comments on the Facebook Forum

M. T. Lamidi
Copyright: © 2016 |Pages: 24
ISBN13: 9781522503385|ISBN10: 1522503382|EISBN13: 9781522503392
DOI: 10.4018/978-1-5225-0338-5.ch013
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MLA

Lamidi, M. T. "Humour in Visual-Verbal Code-Pairing in Selected Comments on the Facebook Forum." Analyzing Language and Humor in Online Communication, edited by Rotimi Taiwo, et al., IGI Global, 2016, pp. 228-251. https://doi.org/10.4018/978-1-5225-0338-5.ch013

APA

Lamidi, M. T. (2016). Humour in Visual-Verbal Code-Pairing in Selected Comments on the Facebook Forum. In R. Taiwo, A. Odebunmi, & A. Adetunji (Eds.), Analyzing Language and Humor in Online Communication (pp. 228-251). IGI Global. https://doi.org/10.4018/978-1-5225-0338-5.ch013

Chicago

Lamidi, M. T. "Humour in Visual-Verbal Code-Pairing in Selected Comments on the Facebook Forum." In Analyzing Language and Humor in Online Communication, edited by Rotimi Taiwo, Akinola Odebunmi, and Akin Adetunji, 228-251. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0338-5.ch013

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Abstract

Visual verbal texts can be interpreted from the perspective of multimodality and intertextuality. This chapter investigates the manner in which visual-verbal code-pairing in texts becomes humorous within specific contexts and the role of incongruity as a major ingredient of humour. Adopting a combination of visual semiotics theory, incongruity theory and superiority theory, the author analyzed 50 purposively sampled humorous texts on Facebook for the meaning and humour inherent in them. The author demonstrates that the two parts to the visual-verbal humour may constitute a composite whole, forming the unexpected portion, while the background to the joke serves as the expected.

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