MLA
do Vale, Rita Coelho, and Pedro Verga Matos. "Does Packaging Matter?: Private Labels' Dress Codes and Consumer Choice." Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, edited by Mónica Gómez-Suárez and María Pilar Martínez-Ruiz, IGI Global, 2016, pp. 209-224. https://doi.org/10.4018/978-1-5225-0220-3.ch009
APA
do Vale, R. C. & Matos, P. V. (2016). Does Packaging Matter?: Private Labels' Dress Codes and Consumer Choice. In M. Gómez-Suárez & M. Martínez-Ruiz (Eds.), Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (pp. 209-224). IGI Global. https://doi.org/10.4018/978-1-5225-0220-3.ch009
Chicago
do Vale, Rita Coelho, and Pedro Verga Matos. "Does Packaging Matter?: Private Labels' Dress Codes and Consumer Choice." In Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, edited by Mónica Gómez-Suárez and María Pilar Martínez-Ruiz, 209-224. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0220-3.ch009
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