MLA
Nathan, Robert Jeyakumar, et al. "An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia." Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement, edited by Norazah Mohd Suki, IGI Global, 2017, pp. 1-15. https://doi.org/10.4018/978-1-5225-0746-8.ch001
APA
Nathan, R. J., Chiun, D. C., & Suki, N. M. (2017). An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia. In N. Suki (Ed.), Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (pp. 1-15). IGI Global. https://doi.org/10.4018/978-1-5225-0746-8.ch001
Chicago
Nathan, Robert Jeyakumar, Desmond Chong Fook Chiun, and Norazah Mohd Suki. "An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia." In Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement, edited by Norazah Mohd Suki, 1-15. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0746-8.ch001
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