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The Role of Local Governments in City Branding

The Role of Local Governments in City Branding

Emel Gonenc Guler
Copyright: © 2017 |Pages: 19
ISBN13: 9781522505761|ISBN10: 1522505768|EISBN13: 9781522505778
DOI: 10.4018/978-1-5225-0576-1.ch012
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MLA

Guler, Emel Gonenc. "The Role of Local Governments in City Branding." Global Place Branding Campaigns across Cities, Regions, and Nations, edited by Ahmet Bayraktar and Can Uslay, IGI Global, 2017, pp. 251-269. https://doi.org/10.4018/978-1-5225-0576-1.ch012

APA

Guler, E. G. (2017). The Role of Local Governments in City Branding. In A. Bayraktar & C. Uslay (Eds.), Global Place Branding Campaigns across Cities, Regions, and Nations (pp. 251-269). IGI Global. https://doi.org/10.4018/978-1-5225-0576-1.ch012

Chicago

Guler, Emel Gonenc. "The Role of Local Governments in City Branding." In Global Place Branding Campaigns across Cities, Regions, and Nations, edited by Ahmet Bayraktar and Can Uslay, 251-269. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0576-1.ch012

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Abstract

Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.

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