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The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud

The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud

Francesco Sofo, Michelle Sofo
Copyright: © 2016 |Volume: 6 |Issue: 3 |Pages: 14
ISSN: 2156-1753|EISSN: 2156-1745|EISBN13: 9781466693180|DOI: 10.4018/IJOM.2016070101
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MLA

Sofo, Francesco, and Michelle Sofo. "The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud." IJOM vol.6, no.3 2016: pp.1-14. http://doi.org/10.4018/IJOM.2016070101

APA

Sofo, F. & Sofo, M. (2016). The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud. International Journal of Online Marketing (IJOM), 6(3), 1-14. http://doi.org/10.4018/IJOM.2016070101

Chicago

Sofo, Francesco, and Michelle Sofo. "The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud," International Journal of Online Marketing (IJOM) 6, no.3: 1-14. http://doi.org/10.4018/IJOM.2016070101

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Abstract

The world of marketing has changed through the incorporation of electronic means through which new customers and new markets can be reached. As a result, the world of trade and commerce has been revolutionized, revealing new and sometimes less scrupulous ways of dealing in an online marketplace. The article provides three Australian examples (each featuring a nexus between e-marketing and fraudulent online transactions) in order to gain a deeper appreciation of the darker side that exists to e-marketing. It also explores education and adult learning as means of raising awareness and skills in dealing with harmful e-marketing practices found in occurrences such as Internet fraud.

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