Reference Hub

This research has been cited in:

Article
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNSJournal of Theoretical and Applied Electronic Commerce Research10.3390/jtaer17040085
Article
SNS Adoption for Consumer Active Information Search (AIS) - the Dyadic Role of Information CredibilityInternational Journal of Human–Computer Interaction10.1080/10447318.2021.1898824
Article
The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputationJournal of Advances in Management Research10.1108/JAMR-10-2021-0343
Article
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspectiveJournal of Retailing and Consumer Services10.1016/j.jretconser.2023.103476
Article
Do firms still need to be social? Firm generated content in social mediaInformation Technology & People10.1108/ITP-03-2018-0134
Article
The role of information for the customer journey in mobile food ordering appsJournal of Services Marketing10.1108/JSM-11-2021-0407
Article
Which Marketer-generated-content is more effective? An experimental study in the context of a peer-to-peer accommodation platformInternational Journal of Hospitality Management10.1016/j.ijhm.2021.103089
Article
Is firm-generated content a lost cause?Journal of Business Research10.1016/j.jbusres.2021.10.022
Conference
From the Word-of-mouth to Social Impact: A Bibliometric Analysis of Social Media Marketing2021 IEEE 2nd International Conference on Technology, Engineering, Management for Societal impact using Marketing, Entrepreneurship and Talent (TEMSMET)10.1109/TEMSMET53515.2021.9768747
Article
What drives students to adopt m-learning apps? The role of e-WOM in signalling theory perspectiveBehaviour & Information Technology10.1080/0144929X.2022.2107950
Chapter
How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers?Managing Social Media Practices in the Digital Economy10.4018/978-1-7998-2185-4.ch005

User and Firm Generated Content on Online Social Media: A Review and Research Directions

Abhinita Daiya, Subhadip Roy

Source Title: International Journal of Online Marketing (IJOM)6(3)

ISSN: 2156-1753|EISSN: 2156-1745|EISBN13: 9781466693180|DOI: 10.4018/IJOM.2016070103

Cite Article Cite Article

MLA

Daiya, Abhinita, and Subhadip Roy. "User and Firm Generated Content on Online Social Media: A Review and Research Directions." IJOM vol.6, no.3 2016: pp.34-49. http://doi.org/10.4018/IJOM.2016070103

APA

Daiya, A. & Roy, S. (2016). User and Firm Generated Content on Online Social Media: A Review and Research Directions. International Journal of Online Marketing (IJOM), 6(3), 34-49. http://doi.org/10.4018/IJOM.2016070103

Chicago

Daiya, Abhinita, and Subhadip Roy. "User and Firm Generated Content on Online Social Media: A Review and Research Directions," International Journal of Online Marketing (IJOM) 6, no.3: 34-49. http://doi.org/10.4018/IJOM.2016070103

Export Reference

Favorite Full-Issue Download

View Full Text HTML

View Full Text PDF

Abstract

Social media communication content has gained a lot of interest in e-commerce literature. The present research note explores the scope of social media communication content across content source and levels of analysis. Based on a comprehensive review of 36 empirical papers spanning a decade (2004-2016), the research in social media content source is divided as user generated and firm generated. The levels of analysis are divided into three groups: users and society, platforms and intermediaries and firms and industries. Subsequently, a grid with six cells is created that has the content source (user/firm) on one axis and level of analysis on the other. The findings reveal communication content across users and society to be the most researched area, whereas, platforms and intermediaries being the least researched. Further, a set of future research questions are proposed for content in social media across various levels of analysis.

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.

Username or email: *

Password: *

Forgot individual login password?

Create individual account

User and Firm Generated Content on Online Social Media: A Review and Research Directions

MLA

APA

Chicago

Export Reference

Abstract

Request Access