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Social Media Intelligence for Business

Social Media Intelligence for Business

Sérgio Maravilhas
Copyright: © 2016 |Volume: 6 |Issue: 4 |Pages: 26
ISSN: 1947-9344|EISSN: 1947-9352|EISBN13: 9781466691278|DOI: 10.4018/IJOCI.2016100102
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MLA

Maravilhas, Sérgio. "Social Media Intelligence for Business." IJOCI vol.6, no.4 2016: pp.19-44. http://doi.org/10.4018/IJOCI.2016100102

APA

Maravilhas, S. (2016). Social Media Intelligence for Business. International Journal of Organizational and Collective Intelligence (IJOCI), 6(4), 19-44. http://doi.org/10.4018/IJOCI.2016100102

Chicago

Maravilhas, Sérgio. "Social Media Intelligence for Business," International Journal of Organizational and Collective Intelligence (IJOCI) 6, no.4: 19-44. http://doi.org/10.4018/IJOCI.2016100102

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Abstract

Social Media intelligence allow the knowledge of competitor's moves and the analysis of trends from the communications exchanged in the networks of individual consumers, making it easy for companies to develop solutions according to their clients and prospects desires. There are several characteristics that describe the quality of information that will allow the analysis of the value of the information used. Information is an important aid in the decision making process and must be of quality to improve its value. Marketing trends and competitive information is needed to clear decision-making about what products develop, for what customers, at what cost, through which distribution channels, reducing the uncertainty that a new product/service development always brings. Learning how to extract quality information, unbiased, valuable for business, from these social tools is the aim of this work, sharing with the interested parties some ways of using it for their profit and competitive sustainability.

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