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Business Fabric and Place Branding: Measuring Entrepreneurship at the Street Scale

Business Fabric and Place Branding: Measuring Entrepreneurship at the Street Scale

Philip Speranza, Benjamen Prager
Copyright: © 2017 |Pages: 24
ISBN13: 9781522505792|ISBN10: 1522505792|EISBN13: 9781522505808
DOI: 10.4018/978-1-5225-0579-2.ch008
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MLA

Speranza, Philip, and Benjamen Prager. "Business Fabric and Place Branding: Measuring Entrepreneurship at the Street Scale." Strategic Place Branding Methodologies and Theory for Tourist Attraction, edited by Ahmet Bayraktar and Can Uslay, IGI Global, 2017, pp. 157-180. https://doi.org/10.4018/978-1-5225-0579-2.ch008

APA

Speranza, P. & Prager, B. (2017). Business Fabric and Place Branding: Measuring Entrepreneurship at the Street Scale. In A. Bayraktar & C. Uslay (Eds.), Strategic Place Branding Methodologies and Theory for Tourist Attraction (pp. 157-180). IGI Global. https://doi.org/10.4018/978-1-5225-0579-2.ch008

Chicago

Speranza, Philip, and Benjamen Prager. "Business Fabric and Place Branding: Measuring Entrepreneurship at the Street Scale." In Strategic Place Branding Methodologies and Theory for Tourist Attraction, edited by Ahmet Bayraktar and Can Uslay, 157-180. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0579-2.ch008

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Abstract

In some downtown locations entrepreneurship is flourishing. While current geospatial analysis including planning scaled Geospatial Information Systems provide zip code or census trade information, the street-scale dimension of business fabric goes unmeasured. The research presented in this chapter investigate use of a new geospatial methodology to formulate, collect data and analyze and visualize business, architectural and entrepreneurial data at the resolution of individual street addresses. On-site data was collected at street address for downtown business areas in Barcelona, Spain, Portland and Eugene, Oregon, and Jersey City, New Jersey. The finding reveal new understanding of both methodologies to compute and communicate understandings of business fabric and also initial affirmations of geospatial relationship between business activities and benefits of nearby urban design amenities such as open space, third-space and affordability.

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