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School Principals' Communication and Co-Operation Assessment: The Croatian Experience

School Principals' Communication and Co-Operation Assessment: The Croatian Experience

Ina Reić Ercegovac, Nikša Alfirević, Morana Koludrović
Copyright: © 2017 |Pages: 22
ISBN13: 9781522507314|ISBN10: 1522507310|EISBN13: 9781522507321
DOI: 10.4018/978-1-5225-0731-4.ch013
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MLA

Ercegovac, Ina Reić, et al. "School Principals' Communication and Co-Operation Assessment: The Croatian Experience." Handbook of Research on Managerial Solutions in Non-Profit Organizations, edited by Vojko Potocan, et al., IGI Global, 2017, pp. 276-297. https://doi.org/10.4018/978-1-5225-0731-4.ch013

APA

Ercegovac, I. R., Alfirević, N., & Koludrović, M. (2017). School Principals' Communication and Co-Operation Assessment: The Croatian Experience. In V. Potocan, M. Ünğan, & Z. Nedelko (Eds.), Handbook of Research on Managerial Solutions in Non-Profit Organizations (pp. 276-297). IGI Global. https://doi.org/10.4018/978-1-5225-0731-4.ch013

Chicago

Ercegovac, Ina Reić, Nikša Alfirević, and Morana Koludrović. "School Principals' Communication and Co-Operation Assessment: The Croatian Experience." In Handbook of Research on Managerial Solutions in Non-Profit Organizations, edited by Vojko Potocan, Mustafa C. Ünğan, and Zlatko Nedelko, 276-297. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0731-4.ch013

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Abstract

This chapter is conceptualized in terms of managerial behaviour in non-profit/public environments, which is often characterized by the socially constructed notion of organizational efficiency. This entails that the favourable external stakeholders' interpretations of the principals' activities should be ensured and associated with the usage of practices, perceived as ‘contemporary' and ‘efficient'. There is no clear answer to the research question, if principals in EU, as managers of public/non-profit schools, adapt their behaviour in a similar manner. The empirical research is based on a survey of school principals, conducted in Croatian primary schools, as a first step toward developing a measure of school principals' communication and co-operation practices, demonstrating their orientation toward both internal and external stakeholders in the school environment.

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