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Intuition in Decision-Making on the Example of a Non-Profit Organization

Intuition in Decision-Making on the Example of a Non-Profit Organization

Kamila Magdalena Malewska
Copyright: © 2017 |Pages: 22
ISBN13: 9781522507314|ISBN10: 1522507310|EISBN13: 9781522507321
DOI: 10.4018/978-1-5225-0731-4.ch018
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MLA

Malewska, Kamila Magdalena. "Intuition in Decision-Making on the Example of a Non-Profit Organization." Handbook of Research on Managerial Solutions in Non-Profit Organizations, edited by Vojko Potocan, et al., IGI Global, 2017, pp. 378-399. https://doi.org/10.4018/978-1-5225-0731-4.ch018

APA

Malewska, K. M. (2017). Intuition in Decision-Making on the Example of a Non-Profit Organization. In V. Potocan, M. Ünğan, & Z. Nedelko (Eds.), Handbook of Research on Managerial Solutions in Non-Profit Organizations (pp. 378-399). IGI Global. https://doi.org/10.4018/978-1-5225-0731-4.ch018

Chicago

Malewska, Kamila Magdalena. "Intuition in Decision-Making on the Example of a Non-Profit Organization." In Handbook of Research on Managerial Solutions in Non-Profit Organizations, edited by Vojko Potocan, Mustafa C. Ünğan, and Zlatko Nedelko, 378-399. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0731-4.ch018

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Abstract

The purpose of this chapter is to identify the level of intuitive potential and the extent of its use in decision-making processes in non-profit organizations, and to identify what factors determine the use of intuition in practice. To this end, a non-profit organization called “I Have a Dream” Foundation is analysed using the case study method. This chapter consists of five main parts. Firstly, the concept of intuition is defined and its importance in management and decision-making in particular is identified. Then, the issue of management of non-profit organizations and the emerging professionalization trends in this area are discussed. At the same time, the author seeks to answer the question of whether it is an opportunity or a threat. Further, the research subject, “I Have a Dream” Foundation, and the research sample are characterized. The final part of the chapter presents cognitive results of the study.

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