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Film Tourism and Desire to Travel: A Cross National Study of India and China

Film Tourism and Desire to Travel: A Cross National Study of India and China

Amit Kumar, Trinh Phuong Dung
Copyright: © 2017 |Pages: 17
ISBN13: 9781522507086|ISBN10: 1522507086|EISBN13: 9781522507093
DOI: 10.4018/978-1-5225-0708-6.ch013
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MLA

Kumar, Amit, and Trinh Phuong Dung. "Film Tourism and Desire to Travel: A Cross National Study of India and China." Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations, edited by Mohinder Chand Dhiman, IGI Global, 2017, pp. 203-219. https://doi.org/10.4018/978-1-5225-0708-6.ch013

APA

Kumar, A. & Dung, T. P. (2017). Film Tourism and Desire to Travel: A Cross National Study of India and China. In M. Dhiman (Ed.), Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations (pp. 203-219). IGI Global. https://doi.org/10.4018/978-1-5225-0708-6.ch013

Chicago

Kumar, Amit, and Trinh Phuong Dung. "Film Tourism and Desire to Travel: A Cross National Study of India and China." In Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations, edited by Mohinder Chand Dhiman, 203-219. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0708-6.ch013

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Abstract

Academic research on film tourism has been around since the early 1990s, but the popularity and extensiveness of research in this area has increased in recent years (Hahm, Upchurch & Wang, 2008; Beeton, 2010), with a number of studies examining the increase of visitor numbers to film locations (Beeton, 2005; Busby, Brunt, & Lund, 2003; Cousins & Anderek, 1993; Croy & Walker, 2003; Gundle, 2002; Kim & Richardson, 2003; Riley, Baker, & Van Doren, 1998; Riley & Van Doren, 1992; Schofield, 1996; Tooke & Baker, 1996; Di Cesare et al., 2009). Similarly, the impact of films on people's image formation has been widely acknowledged in the literature (Butler, 1990; Gartner, 1993; Iwashita, 2003). Films are not generally produced with the intent to attract tourists to a destination, but tend to influence viewers indirectly as a background part of the movie's message (Butler, 1990; Hudson & Ritchie, 2006). This is because they can present millions of viewers with substantial information about a destination, create a first-time image, or alter an existing image in a relatively short period of time (Hahm et al., 2008). Thus, this study makes a modest attempt in the direction of identifying the relationship between film tourism and tourist's desire to travel, which is a cross national comparison between India and China.

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