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Retail Design Brand Experiences through Merging Art, Design, and Science

Retail Design Brand Experiences through Merging Art, Design, and Science

Beatriz Itzel Cruz Megchun
Copyright: © 2017 |Pages: 16
ISBN13: 9781522506669|ISBN10: 1522506667|EISBN13: 9781522506676
DOI: 10.4018/978-1-5225-0666-9.ch011
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MLA

Megchun, Beatriz Itzel Cruz. "Retail Design Brand Experiences through Merging Art, Design, and Science." Design Innovations for Contemporary Interiors and Civic Art, edited by Luciano Crespi, IGI Global, 2017, pp. 209-224. https://doi.org/10.4018/978-1-5225-0666-9.ch011

APA

Megchun, B. I. (2017). Retail Design Brand Experiences through Merging Art, Design, and Science. In L. Crespi (Ed.), Design Innovations for Contemporary Interiors and Civic Art (pp. 209-224). IGI Global. https://doi.org/10.4018/978-1-5225-0666-9.ch011

Chicago

Megchun, Beatriz Itzel Cruz. "Retail Design Brand Experiences through Merging Art, Design, and Science." In Design Innovations for Contemporary Interiors and Civic Art, edited by Luciano Crespi, 209-224. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0666-9.ch011

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Abstract

This work explores retail design from a user experience approach to discuss how consultancies integrate art, design and science in commercial design to create memorable brand experiences. This demand to build a theoretical framework that explores research based user experience and branding in order to facilitate the introduction of key theoretical terms. Subsequently, it examines the relation between art and science within the realm of design in practice. Then, it is possible to choose case studies in which their brands exhibited different approaches to create a coherent identity throughout different touch points when designing their commercial spaces. The aim is to enable professionals to have a holistic view and balanced approach on the design of retail stores considering physical and virtual visual and spatial branding touch points.

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