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Social Media Metrics in an Academic Setup

Social Media Metrics in an Academic Setup

Tasleem Arif, Rashid Ali
Copyright: © 2017 |Pages: 15
ISBN13: 9781522508465|ISBN10: 1522508465|EISBN13: 9781522508472
DOI: 10.4018/978-1-5225-0846-5.ch006
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MLA

Arif, Tasleem, and Rashid Ali. "Social Media Metrics in an Academic Setup." Social Media Listening and Monitoring for Business Applications, edited by N. Raghavendra Rao, IGI Global, 2017, pp. 116-130. https://doi.org/10.4018/978-1-5225-0846-5.ch006

APA

Arif, T. & Ali, R. (2017). Social Media Metrics in an Academic Setup. In N. Rao (Ed.), Social Media Listening and Monitoring for Business Applications (pp. 116-130). IGI Global. https://doi.org/10.4018/978-1-5225-0846-5.ch006

Chicago

Arif, Tasleem, and Rashid Ali. "Social Media Metrics in an Academic Setup." In Social Media Listening and Monitoring for Business Applications, edited by N. Raghavendra Rao, 116-130. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0846-5.ch006

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Abstract

Social media is perhaps responsible for largest share of traffic on the Internet. It is one of the largest online activities with people from all over the globe making its use for some sort of activity. The behaviour of these networks, important actors and groups and the way individual actors influence an idea or activity on these networks, etc. can be measured using social network analysis metrics. These metrics can be as simple as number of likes on Facebook or number of views on YouTube or as complex as clustering co-efficient which determines future collaborations on the basis of present status of the network. This chapter explores and discusses various social network metrics which can be used to analyse and explain important questions related to different types of networks. It also tries to explain the basic mathematics behind the working of these metrics. The use of these metrics for analysis of collaboration networks in an academic setup has been explored and results presented. A new metric called “Average Degree of Collaboration” has been defined to quantify collaborations within institutions.

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