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Organizing Digital Production in a Classic Higher Education Institution: The Case of the University of Salamanca

Organizing Digital Production in a Classic Higher Education Institution: The Case of the University of Salamanca

Fernando Almaraz-Menéndez, Alexander Maz-Machado
Copyright: © 2017 |Pages: 16
ISBN13: 9781522506720|ISBN10: 1522506721|EISBN13: 9781522506737
DOI: 10.4018/978-1-5225-0672-0.ch008
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MLA

Almaraz-Menéndez, Fernando, and Alexander Maz-Machado. "Organizing Digital Production in a Classic Higher Education Institution: The Case of the University of Salamanca." Handbook of Research on Administration, Policy, and Leadership in Higher Education, edited by Siran Mukerji and Purnendu Tripathi, IGI Global, 2017, pp. 157-172. https://doi.org/10.4018/978-1-5225-0672-0.ch008

APA

Almaraz-Menéndez, F. & Maz-Machado, A. (2017). Organizing Digital Production in a Classic Higher Education Institution: The Case of the University of Salamanca. In S. Mukerji & P. Tripathi (Eds.), Handbook of Research on Administration, Policy, and Leadership in Higher Education (pp. 157-172). IGI Global. https://doi.org/10.4018/978-1-5225-0672-0.ch008

Chicago

Almaraz-Menéndez, Fernando, and Alexander Maz-Machado. "Organizing Digital Production in a Classic Higher Education Institution: The Case of the University of Salamanca." In Handbook of Research on Administration, Policy, and Leadership in Higher Education, edited by Siran Mukerji and Purnendu Tripathi, 157-172. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0672-0.ch008

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Abstract

The aim of this chapter is to explain one model of organizational unit within universities committed to taking full advantage of the opportunities provided by digital technologies. The correct management of resources for digital innovation and content production is important for Higher Education Institutions in three spheres of activity: digital learning, institutional communications and digital marketing. Here, the implementation of the model in the case of the University of Salamanca is described. The chapter also explores the particular features that the Chief Digital Officer (CDO) role should have in Higher Education Institutions and a description of the process of digital innovation carried out at the MediaLab of the university. Lastly, some important research questions are raised around the phenomenon of the digital transformation of universities.

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