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Mastering Cognitive Neuroscience and Social Neuroscience Perspectives in the Information Age

Mastering Cognitive Neuroscience and Social Neuroscience Perspectives in the Information Age

Kijpokin Kasemsap
Copyright: © 2017 |Pages: 32
ISBN13: 9781522510284|ISBN10: 1522510281|EISBN13: 9781522510291
DOI: 10.4018/978-1-5225-1028-4.ch005
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MLA

Kasemsap, Kijpokin. "Mastering Cognitive Neuroscience and Social Neuroscience Perspectives in the Information Age." Applying Neuroscience to Business Practice, edited by Manuel Alonso Dos Santos, IGI Global, 2017, pp. 82-113. https://doi.org/10.4018/978-1-5225-1028-4.ch005

APA

Kasemsap, K. (2017). Mastering Cognitive Neuroscience and Social Neuroscience Perspectives in the Information Age. In M. Dos Santos (Ed.), Applying Neuroscience to Business Practice (pp. 82-113). IGI Global. https://doi.org/10.4018/978-1-5225-1028-4.ch005

Chicago

Kasemsap, Kijpokin. "Mastering Cognitive Neuroscience and Social Neuroscience Perspectives in the Information Age." In Applying Neuroscience to Business Practice, edited by Manuel Alonso Dos Santos, 82-113. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1028-4.ch005

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Abstract

This chapter explains the overviews of cognitive neuroscience, neuroimaging techniques, Social Cognitive Neuroscience (SCN), social neuroscience, and social cognition. Cognitive neuroscience is the important neuroscience area to understand human cognition since results can clarify the functional brain organization, such as the operations performed by the specific brain area and the system of distributed neural areas, toward supporting both specific cognitive representation and effective decision-making process. Social neuroscience is an interdisciplinary field devoted to understanding how biological systems implement the social processes and behavior, and to utilizing biological methods to inform the theories of social processes and behavior. The chapter argues that mastering cognitive neuroscience and social neuroscience perspectives has the potential to make effective business decisions and reach strategic goals in the information age.

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