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Digital and Traditional Tools for Communicating Corporate Social Responsibility: A Literature Review

Digital and Traditional Tools for Communicating Corporate Social Responsibility: A Literature Review

Gianpaolo Tomaselli, Monia Melia, Lalit Garg, Vipul Gupta, Peter Xuereb, Sandra Buttigieg
Copyright: © 2016 |Volume: 12 |Issue: 2 |Pages: 15
ISSN: 1548-0631|EISSN: 1548-064X|EISBN13: 9781466689336|DOI: 10.4018/IJBDCN.2016070101
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MLA

Tomaselli, Gianpaolo, et al. "Digital and Traditional Tools for Communicating Corporate Social Responsibility: A Literature Review." IJBDCN vol.12, no.2 2016: pp.1-15. http://doi.org/10.4018/IJBDCN.2016070101

APA

Tomaselli, G., Melia, M., Garg, L., Gupta, V., Xuereb, P., & Buttigieg, S. (2016). Digital and Traditional Tools for Communicating Corporate Social Responsibility: A Literature Review. International Journal of Business Data Communications and Networking (IJBDCN), 12(2), 1-15. http://doi.org/10.4018/IJBDCN.2016070101

Chicago

Tomaselli, Gianpaolo, et al. "Digital and Traditional Tools for Communicating Corporate Social Responsibility: A Literature Review," International Journal of Business Data Communications and Networking (IJBDCN) 12, no.2: 1-15. http://doi.org/10.4018/IJBDCN.2016070101

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Abstract

This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today's businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.

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