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Credibility and Crisis in Pseudonymous Communities

Credibility and Crisis in Pseudonymous Communities

Sarah Lefkowith
Copyright: © 2017 |Pages: 47
ISBN13: 9781522510727|ISBN10: 1522510729|EISBN13: 9781522510734
DOI: 10.4018/978-1-5225-1072-7.ch010
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MLA

Lefkowith, Sarah. "Credibility and Crisis in Pseudonymous Communities." Establishing and Evaluating Digital Ethos and Online Credibility, edited by Moe Folk and Shawn Apostel, IGI Global, 2017, pp. 190-236. https://doi.org/10.4018/978-1-5225-1072-7.ch010

APA

Lefkowith, S. (2017). Credibility and Crisis in Pseudonymous Communities. In M. Folk & S. Apostel (Eds.), Establishing and Evaluating Digital Ethos and Online Credibility (pp. 190-236). IGI Global. https://doi.org/10.4018/978-1-5225-1072-7.ch010

Chicago

Lefkowith, Sarah. "Credibility and Crisis in Pseudonymous Communities." In Establishing and Evaluating Digital Ethos and Online Credibility, edited by Moe Folk and Shawn Apostel, 190-236. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1072-7.ch010

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Abstract

Information credibility is difficult to ascertain online, especially when identity is obscured. Yet increasingly, individuals ascertain credibility of emerging information in such contexts, including in the midst of crises. The authors, using data from reddit, examine the influence of potentially credibility cues in a pseudonymous context, investigating not both general effects and whether cues affecting credibility perceptions maintain their effects during crises. Findings include a positive relationship between commenter reputation and perceived credibility in non-crises; a positive relationship between perceived credibility and the use of persuasive appeals relating to one's character or experiences during crisis; and a positive relationship between perceived credibility and the use of a link during crisis. The authors explore how reddit's structure impacts credibility perception, describe how persuasion is operationalized, and elaborate a typology of highly credible comments. Through this study, the authors contribute to both credibility research and crisis informatics.

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