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A Comparative View of Citizen Engagement in Social Media of Local Governments from North American Countries

A Comparative View of Citizen Engagement in Social Media of Local Governments from North American Countries

María del Mar Gálvez-Rodríhuez, Arturo Haro-de-Rosario, María del Carmen Caba-Pérez
Copyright: © 2017 |Pages: 18
ISBN13: 9781522510819|ISBN10: 1522510818|EISBN13: 9781522510826
DOI: 10.4018/978-1-5225-1081-9.ch009
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MLA

del Mar Gálvez-Rodríhuez, María, et al. "A Comparative View of Citizen Engagement in Social Media of Local Governments from North American Countries." Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media, edited by Marco Adria and Yuping Mao, IGI Global, 2017, pp. 139-156. https://doi.org/10.4018/978-1-5225-1081-9.ch009

APA

del Mar Gálvez-Rodríhuez, M., Haro-de-Rosario, A., & Caba-Pérez, M. D. (2017). A Comparative View of Citizen Engagement in Social Media of Local Governments from North American Countries. In M. Adria & Y. Mao (Eds.), Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media (pp. 139-156). IGI Global. https://doi.org/10.4018/978-1-5225-1081-9.ch009

Chicago

del Mar Gálvez-Rodríhuez, María, Arturo Haro-de-Rosario, and María del Carmen Caba-Pérez. "A Comparative View of Citizen Engagement in Social Media of Local Governments from North American Countries." In Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media, edited by Marco Adria and Yuping Mao, 139-156. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1081-9.ch009

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Abstract

Taking into consideration the growing popularity of social media in North American countries, this chapter aims to perform a comparative analysis of the use of Facebook as a communication strategy for encouraging citizen engagement among local governments in The United States, Canada and Mexico. With regards to the three dimensions used in all regions to measure online citizen engagement, in general terms, the “popularity” and “virality” dimensions are the most common, while the “commitment” dimension is still underutilized. With respect to the significant differences found, Mexican citizens are those that make the best use of the tool “like” to express their support of the information supplied by local governments. Furthermore, in relation to the citizens that are fans of the Facebook pages of local governments, we can observe that Canadian citizens show a greater interest in participating more actively in dialogue building while U.S. citizens are the most willing to disseminate information from their local governments.

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