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Discourse and Multimodal Analysis of Netizens' Reactions to the Nigerian 2015 Presidential Elections: A Case Study of Osun Political Parrot Facebook Site

Discourse and Multimodal Analysis of Netizens' Reactions to the Nigerian 2015 Presidential Elections: A Case Study of Osun Political Parrot Facebook Site

Aretha Oluwakemi Asakitikpi, Samuel Oluwafemi Adeyeye
Copyright: © 2017 |Pages: 16
ISBN13: 9781522518594|ISBN10: 1522518592|EISBN13: 9781522518600
DOI: 10.4018/978-1-5225-1859-4.ch006
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MLA

Asakitikpi, Aretha Oluwakemi, and Samuel Oluwafemi Adeyeye. "Discourse and Multimodal Analysis of Netizens' Reactions to the Nigerian 2015 Presidential Elections: A Case Study of Osun Political Parrot Facebook Site." Impacts of the Media on African Socio-Economic Development, edited by Okorie Nelson, et al., IGI Global, 2017, pp. 90-105. https://doi.org/10.4018/978-1-5225-1859-4.ch006

APA

Asakitikpi, A. O. & Adeyeye, S. O. (2017). Discourse and Multimodal Analysis of Netizens' Reactions to the Nigerian 2015 Presidential Elections: A Case Study of Osun Political Parrot Facebook Site. In O. Nelson, B. Ojebuyi, & A. Salawu (Eds.), Impacts of the Media on African Socio-Economic Development (pp. 90-105). IGI Global. https://doi.org/10.4018/978-1-5225-1859-4.ch006

Chicago

Asakitikpi, Aretha Oluwakemi, and Samuel Oluwafemi Adeyeye. "Discourse and Multimodal Analysis of Netizens' Reactions to the Nigerian 2015 Presidential Elections: A Case Study of Osun Political Parrot Facebook Site." In Impacts of the Media on African Socio-Economic Development, edited by Okorie Nelson, Babatunde Raphael Ojebuyi, and Abiodun Salawu, 90-105. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1859-4.ch006

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Abstract

Words and images are channels through which identities and realities are created. In the traditional mass media the power to do this is controlled by management in accordance to prescribed rules and stakeholder desires. This concept shifts with newer media forms like Facebook which transforms the power into the hands of the netizens. This is considered in relation to postings on the Facebook pages of the Osun Political Parrot with regards the Nigerian Presidential Election. The chapter builds its analysis on the liberty netizens have through the internet and the limited monopoly the encoder has over their uploaded comments. It examines the quality of comments netizens make based on their application of intertextually derived knowledge from other media texts. Using Discourse Analysis and Multimodal Methods, examinations of word and image associations in uploaded posts and comments made on March 22-28, a week to the Nigerian 2015 Presidential Elections is done.

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