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Ubiquitous Commerce

Ubiquitous Commerce

Holtjona Galanxhi-Janaqi, Fiona Fui-Hoon Nah
Copyright: © 2005 |Pages: 5
ISBN13: 9781591405610|ISBN10: 1591405610|EISBN13: 9781591407966
DOI: 10.4018/978-1-59140-561-0.ch138
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MLA

Galanxhi-Janaqi, Holtjona, and Fiona Fui-Hoon Nah. "Ubiquitous Commerce." Encyclopedia of Multimedia Technology and Networking, edited by Margherita Pagani, IGI Global, 2005, pp. 980-984. https://doi.org/10.4018/978-1-59140-561-0.ch138

APA

Galanxhi-Janaqi, H. & Nah, F. F. (2005). Ubiquitous Commerce. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking (pp. 980-984). IGI Global. https://doi.org/10.4018/978-1-59140-561-0.ch138

Chicago

Galanxhi-Janaqi, Holtjona, and Fiona Fui-Hoon Nah. "Ubiquitous Commerce." In Encyclopedia of Multimedia Technology and Networking, edited by Margherita Pagani, 980-984. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-561-0.ch138

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Abstract

Ubiquitous commerce, also referred to as u-commerce or übercommerce, is the combination of electronic, wireless-mobile, television, voice, and silent commerce. However, its full realization would bring something more than the simple sum of its components. Ubiquitous commerce can be defined as “the use of ubiquitous networks to support personalized and uninterrupted communications and transactions between a firm and its various stakeholders to provide a level of value, above, and beyond traditional commerce” (Watson, Pitt, Berthon, & Zinkhan, 2002).

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