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Consumer-Retail Structure Interrelations as Seen in the Young Consumers' Photographs of Retail Environments

Consumer-Retail Structure Interrelations as Seen in the Young Consumers' Photographs of Retail Environments

Pirjo Laaksonen, Ari Huuhka, Martti Laaksonen
Copyright: © 2017 |Pages: 18
ISBN13: 9781522518266|ISBN10: 1522518266|EISBN13: 9781522518273
DOI: 10.4018/978-1-5225-1826-6.ch007
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MLA

Laaksonen, Pirjo, et al. "Consumer-Retail Structure Interrelations as Seen in the Young Consumers' Photographs of Retail Environments." Applied Behavioral Economics Research and Trends, edited by Rodica Ianole, IGI Global, 2017, pp. 110-127. https://doi.org/10.4018/978-1-5225-1826-6.ch007

APA

Laaksonen, P., Huuhka, A., & Laaksonen, M. (2017). Consumer-Retail Structure Interrelations as Seen in the Young Consumers' Photographs of Retail Environments. In R. Ianole (Ed.), Applied Behavioral Economics Research and Trends (pp. 110-127). IGI Global. https://doi.org/10.4018/978-1-5225-1826-6.ch007

Chicago

Laaksonen, Pirjo, Ari Huuhka, and Martti Laaksonen. "Consumer-Retail Structure Interrelations as Seen in the Young Consumers' Photographs of Retail Environments." In Applied Behavioral Economics Research and Trends, edited by Rodica Ianole, 110-127. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1826-6.ch007

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Abstract

This chapter seeks to understand the multidimensionality of urban consumption and the nature and the levels of consumer – retail structure interrelations. A holistic conceptual framework of urban consumption is proposed. It views the needs, wants, and desires as the motivating forces for consumer behavior, and conceptualizes the dimensions of consumption space and the forms that consumption takes within these dimensions (the platforms of consumption). Qualitative data (respondent-generated photographs and written explanations) is used to exemplify the forms of consumption within the proposed platforms.

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