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Hashtag Ideology: Practice and Politics of Alternative Ideology

Hashtag Ideology: Practice and Politics of Alternative Ideology

Smarak Samarjeet
Copyright: © 2017 |Pages: 22
ISBN13: 9781522520191|ISBN10: 1522520198|EISBN13: 9781522520399
DOI: 10.4018/978-1-5225-2019-1.ch005
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MLA

Samarjeet, Smarak. "Hashtag Ideology: Practice and Politics of Alternative Ideology." Political Scandal, Corruption, and Legitimacy in the Age of Social Media, edited by Kamil Demirhan and Derya Çakır-Demirhan, IGI Global, 2017, pp. 101-122. https://doi.org/10.4018/978-1-5225-2019-1.ch005

APA

Samarjeet, S. (2017). Hashtag Ideology: Practice and Politics of Alternative Ideology. In K. Demirhan & D. Çakır-Demirhan (Eds.), Political Scandal, Corruption, and Legitimacy in the Age of Social Media (pp. 101-122). IGI Global. https://doi.org/10.4018/978-1-5225-2019-1.ch005

Chicago

Samarjeet, Smarak. "Hashtag Ideology: Practice and Politics of Alternative Ideology." In Political Scandal, Corruption, and Legitimacy in the Age of Social Media, edited by Kamil Demirhan and Derya Çakır-Demirhan, 101-122. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2019-1.ch005

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Abstract

Hashtag is powerful in nature and gains undivided attention of the social media users. The dialectical phenomenon existing around these hashtags portrays collective consciousness spread across continents. Moreover, the discourse specific political engagements have one thing in common – fuelling global sentiment, perhaps, that is more homogenous and speculative. But the real question is how powerful as this hashtag phenomenon has become? Is it a disruptive culture that has become part of our everyday life? Consequently, the aim of this chapter is to deal with the recent hashtag phenomenon, engaging users in personal and social level. Hashtags such as #BringBackOurGirls and #HeForShe are used in this chapter as a case study to understand the power relations they exercise in the social media space and across cross-media platforms. The aim of this chapter is to contribute to the growing literature of social media activism and the hashtag ideology.

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