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E-Service Innovation in Rural Africa Through Value Co-Creation

E-Service Innovation in Rural Africa Through Value Co-Creation

Anna Bon, Jaap Gordijn, Hans Akkermans
Copyright: © 2017 |Pages: 19
ISBN13: 9781522520849|ISBN10: 1522520848|EISBN13: 9781522520856
DOI: 10.4018/978-1-5225-2084-9.ch018
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MLA

Bon, Anna, et al. "E-Service Innovation in Rural Africa Through Value Co-Creation." Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry, edited by Shai Rozenes and Yuval Cohen, IGI Global, 2017, pp. 355-373. https://doi.org/10.4018/978-1-5225-2084-9.ch018

APA

Bon, A., Gordijn, J., & Akkermans, H. (2017). E-Service Innovation in Rural Africa Through Value Co-Creation. In S. Rozenes & Y. Cohen (Eds.), Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (pp. 355-373). IGI Global. https://doi.org/10.4018/978-1-5225-2084-9.ch018

Chicago

Bon, Anna, Jaap Gordijn, and Hans Akkermans. "E-Service Innovation in Rural Africa Through Value Co-Creation." In Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry, edited by Shai Rozenes and Yuval Cohen, 355-373. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2084-9.ch018

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Abstract

E-Services have great potential, even in resource-poor environments such as in sub-Saharan Africa. However, contextual factors pose significant challenges for development, feasibility, deployment and sustainability of e-services. This chapter presents a case of e-service value co-creation in a rural context, with targeted end users in regions characterized by limited electricity infrastructure and poor or absent internet, strong diversity in languages spoken, high illiteracy rates and limited purchasing power. It offers a methodology to upfront analyze business model sustainability for e-service innovation in severely resource-constrained contexts. This is illustrated by an extensive case study in which a voice-based microblogging e-service was developed and deployed with local stakeholders in rural Mali.

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