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Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey

Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey

Ibrahim Kircova, Dilaysu Cinar
Copyright: © 2017 |Pages: 19
ISBN13: 9781522517931|ISBN10: 1522517936|EISBN13: 9781522517948
DOI: 10.4018/978-1-5225-1793-1.ch057
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MLA

Kircova, Ibrahim, and Dilaysu Cinar. "Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey." Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 1239-1257. https://doi.org/10.4018/978-1-5225-1793-1.ch057

APA

Kircova, I. & Cinar, D. (2017). Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey. In I. Management Association (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 1239-1257). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch057

Chicago

Kircova, Ibrahim, and Dilaysu Cinar. "Digital Advertising Practices and its Impacts on Students: An Application in the Public and Private Universities in Turkey." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1239-1257. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1793-1.ch057

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Abstract

The subject of this chapter is the universities listed on the website of the Council of Higher Education in Turkey. This study aims to reveal the importance of digital advertising in these universities. In this study, firstly, the websites of these universities were examined. Secondly, the social networking and mobile applications listed in these websites were examined. The results of the current study states those Turkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharing tendencies. Although most of them use social networking websites, the contents of their profiles are not attractive enough to draw the attention of young people. Therefore, special interest has to be given to content management on social networking profiles.

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