Welcome to the InfoSci Platform
Reference Hub1
Challenges in Promoting Cities through Culture within the New Global Economy

Challenges in Promoting Cities through Culture within the New Global Economy

Dilek Hocaoğlu
Copyright: © 2017 |Pages: 22
ISBN13: 9781522517931|ISBN10: 1522517936|EISBN13: 9781522517948
DOI: 10.4018/978-1-5225-1793-1.ch058
Cite Chapter Cite Chapter

MLA

Hocaoğlu, Dilek. "Challenges in Promoting Cities through Culture within the New Global Economy." Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 1258-1279. https://doi.org/10.4018/978-1-5225-1793-1.ch058

APA

Hocaoğlu, D. (2017). Challenges in Promoting Cities through Culture within the New Global Economy. In I. Management Association (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 1258-1279). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch058

Chicago

Hocaoğlu, Dilek. "Challenges in Promoting Cities through Culture within the New Global Economy." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1258-1279. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1793-1.ch058

Export Reference

Mendeley
Favorite

Abstract

The deindustrialization period observed in the cities of North America, United Kingdom and Europe has led to changes in city economies. Urban industry was replaced by service sectors like marketing, finance and communication in this period. The new circumstances not only have changed the urban economy, but also images of the cities. The new image has raised the urban regeneration projects in partnership with municipalities and private organizations. The local governments and the private sectors have handled culture as a power to regenerate the images of cities. City branding based on culture is encouraged mostly by tourism. In this chapter, the role of culture in the city promoting strategies is evaluated through the analysis of cases. The stakeholders' approaches to the culture in the context of city branding strategies are handled and the challenges that the stakeholders have to overcome are listed.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.