MLA
Güngör, Ayşegül Sağkaya, et al. "Advergaming – How Does Cognitive Overload Effect Brand Recall?: Differences between In-Game Advertising (IGA) and Advergames." Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 1579-1602. https://doi.org/10.4018/978-1-5225-1793-1.ch073
APA
Güngör, A. S., Çadırcı, T. O., & Köse, Ş. G. (2017). Advergaming – How Does Cognitive Overload Effect Brand Recall?: Differences between In-Game Advertising (IGA) and Advergames. In I. Management Association (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 1579-1602). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch073
Chicago
Güngör, Ayşegül Sağkaya, Tuğçe Ozansoy Çadırcı, and Şirin Gizem Köse. "Advergaming – How Does Cognitive Overload Effect Brand Recall?: Differences between In-Game Advertising (IGA) and Advergames." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1579-1602. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1793-1.ch073
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