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Ubiquitous Commerce

Ubiquitous Commerce

Holtjona Galanxhi-Janaqi
Copyright: © 2009 |Pages: 6
ISBN13: 9781605660141|ISBN10: 1605660140|EISBN13: 9781605660158
DOI: 10.4018/978-1-60566-014-1.ch193
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MLA

Galanxhi-Janaqi, Holtjona. "Ubiquitous Commerce." Encyclopedia of Multimedia Technology and Networking, Second Edition, edited by Margherita Pagani, IGI Global, 2009, pp. 1430-1435. https://doi.org/10.4018/978-1-60566-014-1.ch193

APA

Galanxhi-Janaqi, H. (2009). Ubiquitous Commerce. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking, Second Edition (pp. 1430-1435). IGI Global. https://doi.org/10.4018/978-1-60566-014-1.ch193

Chicago

Galanxhi-Janaqi, Holtjona. "Ubiquitous Commerce." In Encyclopedia of Multimedia Technology and Networking, Second Edition, edited by Margherita Pagani, 1430-1435. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-014-1.ch193

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Abstract

Ubiquitous commerce, also referred to as “u-commerce” or “über-commerce,” is the combination of electronic, wireless/mobile, television, voice, and silent commerce. However, its full realization would bring something more than the simple sum of its components. Ubiquitous commerce can be defined as “the use of ubiquitous networks to support personalized and uninterrupted communications and transactions between a firm and its various stakeholders to provide a level of value, above, and beyond traditional commerce” (Watson, Pitt, Berthon, & Zinkhan, 2002).

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