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Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention

Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention

Norazah Mohd Suki, Norbayah Mohd Suki
ISBN13: 9781522523314|ISBN10: 1522523316|EISBN13: 9781522523321
DOI: 10.4018/978-1-5225-2331-4.ch010
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MLA

Suki, Norazah Mohd, and Norbayah Mohd Suki. "Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention." Green Marketing and Environmental Responsibility in Modern Corporations, edited by Thangasamy Esakki, IGI Global, 2017, pp. 183-197. https://doi.org/10.4018/978-1-5225-2331-4.ch010

APA

Suki, N. M. & Suki, N. M. (2017). Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention. In T. Esakki (Ed.), Green Marketing and Environmental Responsibility in Modern Corporations (pp. 183-197). IGI Global. https://doi.org/10.4018/978-1-5225-2331-4.ch010

Chicago

Suki, Norazah Mohd, and Norbayah Mohd Suki. "Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention." In Green Marketing and Environmental Responsibility in Modern Corporations, edited by Thangasamy Esakki, 183-197. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2331-4.ch010

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Abstract

This research aims to assess the correlations between awareness of green marketing, corporate social responsibility (CSR), product image, corporate reputation and consumer purchase intentions toward green products. A self-administered questionnaire was utilized for data collection among a set of 250 respondents located at the Federal Territory of Labuan, Malaysia, who had purchased green products over the last six months. Pearson correlation values revealed that awareness of green marketing, corporate social responsibility, product image, and corporate reputation are significantly associated with consumer purchase intentions of green products. Indeed, CSR has the strongest linkage with significant positive correlation coefficients for consumer purchase intentions of green products, followed by product image and awareness of green marketing, respectively. Furthermore, consumer purchase intentions of green products are minimally associated with corporate reputation. Directions for further work are also presented.

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