Welcome to the InfoSci Platform
Reference Hub1
Exploring M-Commerce and Social Media: A Comparative Analysis of Mobile Phones and Tablets

Exploring M-Commerce and Social Media: A Comparative Analysis of Mobile Phones and Tablets

Panagiota Papadopoulou
Copyright: © 2017 |Pages: 21
ISBN13: 9781522518686|ISBN10: 1522518681|EISBN13: 9781522518693
DOI: 10.4018/978-1-5225-1868-6.ch001
Cite Chapter Cite Chapter

MLA

Papadopoulou, Panagiota. "Exploring M-Commerce and Social Media: A Comparative Analysis of Mobile Phones and Tablets." Research Paradigms and Contemporary Perspectives on Human-Technology Interaction, edited by Anabela Mesquita, IGI Global, 2017, pp. 1-21. https://doi.org/10.4018/978-1-5225-1868-6.ch001

APA

Papadopoulou, P. (2017). Exploring M-Commerce and Social Media: A Comparative Analysis of Mobile Phones and Tablets. In A. Mesquita (Ed.), Research Paradigms and Contemporary Perspectives on Human-Technology Interaction (pp. 1-21). IGI Global. https://doi.org/10.4018/978-1-5225-1868-6.ch001

Chicago

Papadopoulou, Panagiota. "Exploring M-Commerce and Social Media: A Comparative Analysis of Mobile Phones and Tablets." In Research Paradigms and Contemporary Perspectives on Human-Technology Interaction, edited by Anabela Mesquita, 1-21. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1868-6.ch001

Export Reference

Mendeley
Favorite

Abstract

The proliferation of mobile phones and tablets shape a new arena for online commercial activity with unprecedented opportunities and challenges. In this omnipresent mobile environment, understanding consumer behavior constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy and across mobile devices. This paper presents an exploratory qualitative research examining separately mobile phones and tablets and the use of social media, in the context of m-commerce. The results of our qualitative analysis show important factors for m-commerce and social media adoption and use, highlighting the similarities and differences between mobile phones and tablets. Our qualitative results also reveal factors having a negative effect to m-commerce, for both mobile devices. Business opportunities enabled by social media for m-commerce and how these can be leveraged in this promising multiple-device mobile context are also discussed.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.