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Play It Like Beckham!: The Influence of Social Networks on E-Reputation – The Case of Sportspeople and Their Online Fan Base

Play It Like Beckham!: The Influence of Social Networks on E-Reputation – The Case of Sportspeople and Their Online Fan Base

Sylvaine Castellano, Insaf Khelladi
Copyright: © 2017 |Pages: 19
ISBN13: 9781522518686|ISBN10: 1522518681|EISBN13: 9781522518693
DOI: 10.4018/978-1-5225-1868-6.ch003
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MLA

Castellano, Sylvaine, and Insaf Khelladi. "Play It Like Beckham!: The Influence of Social Networks on E-Reputation – The Case of Sportspeople and Their Online Fan Base." Research Paradigms and Contemporary Perspectives on Human-Technology Interaction, edited by Anabela Mesquita, IGI Global, 2017, pp. 43-61. https://doi.org/10.4018/978-1-5225-1868-6.ch003

APA

Castellano, S. & Khelladi, I. (2017). Play It Like Beckham!: The Influence of Social Networks on E-Reputation – The Case of Sportspeople and Their Online Fan Base. In A. Mesquita (Ed.), Research Paradigms and Contemporary Perspectives on Human-Technology Interaction (pp. 43-61). IGI Global. https://doi.org/10.4018/978-1-5225-1868-6.ch003

Chicago

Castellano, Sylvaine, and Insaf Khelladi. "Play It Like Beckham!: The Influence of Social Networks on E-Reputation – The Case of Sportspeople and Their Online Fan Base." In Research Paradigms and Contemporary Perspectives on Human-Technology Interaction, edited by Anabela Mesquita, 43-61. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1868-6.ch003

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Abstract

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

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