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Advergamers: New Advertising Fans of the Digital Age

Advergamers: New Advertising Fans of the Digital Age

Veysel Çakmak
Copyright: © 2017 |Pages: 17
ISBN13: 9781522523734|ISBN10: 1522523731|EISBN13: 9781522523741
DOI: 10.4018/978-1-5225-2373-4.ch005
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MLA

Çakmak, Veysel. "Advergamers: New Advertising Fans of the Digital Age." Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, IGI Global, 2017, pp. 79-95. https://doi.org/10.4018/978-1-5225-2373-4.ch005

APA

Çakmak, V. (2017). Advergamers: New Advertising Fans of the Digital Age. In R. Yılmaz (Ed.), Narrative Advertising Models and Conceptualization in the Digital Age (pp. 79-95). IGI Global. https://doi.org/10.4018/978-1-5225-2373-4.ch005

Chicago

Çakmak, Veysel. "Advergamers: New Advertising Fans of the Digital Age." In Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, 79-95. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2373-4.ch005

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Abstract

Digital game world consists of limitless number of interactive platforms which appeal to the dreams of the players and where they feel comfortable. Especially young individuals are grown up under the influence of those platforms such as computers, television, mobile phones, and tablet pc. On the contrary to the generally known game addictiveness, it is a motivating instrument which develops their imaginary. Digital games are the virtual environments where their imagination develops. Digital games are the virtual environments where people form an interaction with computers or each other through a program. The player may play games against the computer by himself as well as he may play against other people in any region of the world. As seen in every field, advertising has also found a wide publicity in this field. In this study, the advergames and their interactions with game advertisement narration will be discussed.

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