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The Structural Transformation of Space in Turkish Television Commercials as a Narrative Component

The Structural Transformation of Space in Turkish Television Commercials as a Narrative Component

Burcu Altıparmak
Copyright: © 2017 |Pages: 14
ISBN13: 9781522523734|ISBN10: 1522523731|EISBN13: 9781522523741
DOI: 10.4018/978-1-5225-2373-4.ch009
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MLA

Altıparmak, Burcu. "The Structural Transformation of Space in Turkish Television Commercials as a Narrative Component." Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, IGI Global, 2017, pp. 153-166. https://doi.org/10.4018/978-1-5225-2373-4.ch009

APA

Altıparmak, B. (2017). The Structural Transformation of Space in Turkish Television Commercials as a Narrative Component. In R. Yılmaz (Ed.), Narrative Advertising Models and Conceptualization in the Digital Age (pp. 153-166). IGI Global. https://doi.org/10.4018/978-1-5225-2373-4.ch009

Chicago

Altıparmak, Burcu. "The Structural Transformation of Space in Turkish Television Commercials as a Narrative Component." In Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, 153-166. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2373-4.ch009

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Abstract

Turkish television commercials are texts which make it possible to read the Turkish society and the society's historical characteristics. This approach is our starting point. In this sense, it is possible to find clues related to social processes while analyzing the structural transformation of space in Turkish advertisements. The purpose of this study is to determine the transformation of space as a narrative element in Turkish television commercials in connection with social processes in the frame of historical divisions from 1972 up to today. The reason why the date 1972 is important is that the first television commercial in Turkey was broadcast in 1972. After this date, there has been a rapid improvement in the advertisement history of Turkey. In this study, we will analyze TV commercials and the features of the society in the specified time periods. Then we will try to reveal the connection between the Turkish society and Turkish TV commercials.

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