MLA
Sayımer, İdil, and Banu Küçüksaraç. "An Experimental Research About Using Augmented Reality in Advertising for Measurement of Advertisement Liking and Effectiveness Level." Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, IGI Global, 2017, pp. 203-227. https://doi.org/10.4018/978-1-5225-2373-4.ch012
APA
Sayımer, İ. & Küçüksaraç, B. (2017). An Experimental Research About Using Augmented Reality in Advertising for Measurement of Advertisement Liking and Effectiveness Level. In R. Yılmaz (Ed.), Narrative Advertising Models and Conceptualization in the Digital Age (pp. 203-227). IGI Global. https://doi.org/10.4018/978-1-5225-2373-4.ch012
Chicago
Sayımer, İdil, and Banu Küçüksaraç. "An Experimental Research About Using Augmented Reality in Advertising for Measurement of Advertisement Liking and Effectiveness Level." In Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, 203-227. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2373-4.ch012
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