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A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats

A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats

Francesca Bonetti, Patsy Perry
Copyright: © 2017 |Pages: 27
ISBN13: 9781522518655|ISBN10: 1522518657|EISBN13: 9781522518662
DOI: 10.4018/978-1-5225-1865-5.ch006
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MLA

Bonetti, Francesca, and Patsy Perry. "A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats." Advanced Fashion Technology and Operations Management, edited by Alessandra Vecchi, IGI Global, 2017, pp. 137-163. https://doi.org/10.4018/978-1-5225-1865-5.ch006

APA

Bonetti, F. & Perry, P. (2017). A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats. In A. Vecchi (Ed.), Advanced Fashion Technology and Operations Management (pp. 137-163). IGI Global. https://doi.org/10.4018/978-1-5225-1865-5.ch006

Chicago

Bonetti, Francesca, and Patsy Perry. "A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats." In Advanced Fashion Technology and Operations Management, edited by Alessandra Vecchi, 137-163. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1865-5.ch006

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Abstract

Several current trends in the fashion retail and marketing landscape are associated with the ongoing digital revolution, including the increasing tendency for fashion retailers to adopt consumer-facing digital technologies across their online and physical store formats. Such technology helps improve the store environment by conferring a more engaging and stimulating shopping experience for consumers. This chapter provides a review of existing literature, supported by relevant industry reports and current examples from key players in the fashion retail sector, to provide a comprehensive analysis of different types of consumer-facing digital technology in various fashion store formats and how they impact on the overall shopping experience. The authors review a number of technologies including interactive touchscreens, RFID tags, beacon technology, magic mirrors and mobile apps, and consider how they are implemented in online stores, digitally enhanced stores, brand stores and pop-up stores in the fashion sector.

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