Welcome to the InfoSci Platform
Usability Review of Corporate Websites: Case of Product Versus Service Sectors in Malaysia

Usability Review of Corporate Websites: Case of Product Versus Service Sectors in Malaysia

Robert Jeyakumar Nathan, Ibrahim Musah, Guru Dhillon
Copyright: © 2017 |Volume: 8 |Issue: 2 |Pages: 11
ISSN: 1947-9301|EISSN: 1947-931X|EISBN13: 9781522513087|DOI: 10.4018/IJTD.2017040103
Cite Article Cite Article

MLA

Nathan, Robert Jeyakumar, et al. "Usability Review of Corporate Websites: Case of Product Versus Service Sectors in Malaysia." IJTD vol.8, no.2 2017: pp.43-53. http://doi.org/10.4018/IJTD.2017040103

APA

Nathan, R. J., Musah, I., & Dhillon, G. (2017). Usability Review of Corporate Websites: Case of Product Versus Service Sectors in Malaysia. International Journal of Technology Diffusion (IJTD), 8(2), 43-53. http://doi.org/10.4018/IJTD.2017040103

Chicago

Nathan, Robert Jeyakumar, Ibrahim Musah, and Guru Dhillon. "Usability Review of Corporate Websites: Case of Product Versus Service Sectors in Malaysia," International Journal of Technology Diffusion (IJTD) 8, no.2: 43-53. http://doi.org/10.4018/IJTD.2017040103

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability factors that affect the Overall Web Usability (OWU), mainly examining the online industry in Malaysia. The extent of online security technology used, users' perception of online safety and security is also discussed. The chapter presents a comparative review of usability evaluations of websites from industries promoting and selling products online, versus websites of industries those promoting and selling services online. It presents a critical review of product-based websites usability versus service-based websites usability.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.