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Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal

Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal

António Moreira
Copyright: © 2017 |Pages: 31
ISBN13: 9781522519232|ISBN10: 1522519238|EISBN13: 9781522519249
DOI: 10.4018/978-1-5225-1923-2.ch050
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MLA

Moreira, António. "Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal." Entrepreneurship: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 1153-1183. https://doi.org/10.4018/978-1-5225-1923-2.ch050

APA

Moreira, A. (2017). Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal. In I. Management Association (Ed.), Entrepreneurship: Concepts, Methodologies, Tools, and Applications (pp. 1153-1183). IGI Global. https://doi.org/10.4018/978-1-5225-1923-2.ch050

Chicago

Moreira, António. "Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal." In Entrepreneurship: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1153-1183. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1923-2.ch050

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Abstract

The chapter presents an entrepreneurial perspective to rural tourism. It is based on the utilization of endogenous resources that exist within a rural region, and leads to a group of business opportunities related to tourism, craftwork, and agriculture, which are taken into account to define the strategic objectives for the ADRIMAG region. The chapter follows a qualitative approach to business opportunities. Through our analysis, it was possible to create, in a simple manner, a group of business opportunities based on the endogenous resources of the region. With this study, we expect to bring forth an entrepreneurial perspective that will sustainably foster tourism development within rural regions, but with high potential for tourism attraction.

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