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Promoting Service Innovation and Knowledge Management in the Hospitality Industry

Promoting Service Innovation and Knowledge Management in the Hospitality Industry

Kijpokin Kasemsap
Copyright: © 2017 |Pages: 37
ISBN13: 9781522524755|ISBN10: 1522524754|EISBN13: 9781522524762
DOI: 10.4018/978-1-5225-2475-5.ch010
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MLA

Kasemsap, Kijpokin. "Promoting Service Innovation and Knowledge Management in the Hospitality Industry." Strategic Marketing Management and Tactics in the Service Industry, edited by Tulika Sood, IGI Global, 2017, pp. 243-279. https://doi.org/10.4018/978-1-5225-2475-5.ch010

APA

Kasemsap, K. (2017). Promoting Service Innovation and Knowledge Management in the Hospitality Industry. In T. Sood (Ed.), Strategic Marketing Management and Tactics in the Service Industry (pp. 243-279). IGI Global. https://doi.org/10.4018/978-1-5225-2475-5.ch010

Chicago

Kasemsap, Kijpokin. "Promoting Service Innovation and Knowledge Management in the Hospitality Industry." In Strategic Marketing Management and Tactics in the Service Industry, edited by Tulika Sood, 243-279. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2475-5.ch010

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Abstract

This chapter indicates the overview of hospitality industry; the concept of service innovation; service innovation and customer demand; the importance of service innovation in the hospitality industry; the concept of Knowledge Management (KM); the advanced issues of KM in the hospitality industry; competency models in the hospitality industry; and the importance of KM in the hospitality industry. Service innovation has the potential to create the business growth perspectives, to lead markets that have the economic impact, and to bring about the structural and economic changes in the hospitality industry. KM seeks to make the best use of the knowledge that is available to the hospitality industry, while creating new knowledge in the process. The chapter argues that promoting service innovation and KM has the potential to enhance organizational performance and reach strategic goals in the hospitality industry.

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