Social-Based Product Innovation and Governance in The Milk Sector: The Case of Carciocacio and Innonatura

Social-Based Product Innovation and Governance in The Milk Sector: The Case of Carciocacio and Innonatura

Giovanni Quaranta, Rosanna Salvia
Copyright: © 2017 |Pages: 18
ISBN13: 9781522521075|ISBN10: 1522521070|EISBN13: 9781522521082
DOI: 10.4018/978-1-5225-2107-5.ch015
Cite Chapter Cite Chapter

MLA

Quaranta, Giovanni, and Rosanna Salvia. "Social-Based Product Innovation and Governance in The Milk Sector: The Case of Carciocacio and Innonatura." Driving Agribusiness With Technology Innovations, edited by Theodore Tarnanidis, et al., IGI Global, 2017, pp. 293-310. https://doi.org/10.4018/978-1-5225-2107-5.ch015

APA

Quaranta, G. & Salvia, R. (2017). Social-Based Product Innovation and Governance in The Milk Sector: The Case of Carciocacio and Innonatura. In T. Tarnanidis, M. Vlachopoulou, & J. Papathanasiou (Eds.), Driving Agribusiness With Technology Innovations (pp. 293-310). IGI Global. https://doi.org/10.4018/978-1-5225-2107-5.ch015

Chicago

Quaranta, Giovanni, and Rosanna Salvia. "Social-Based Product Innovation and Governance in The Milk Sector: The Case of Carciocacio and Innonatura." In Driving Agribusiness With Technology Innovations, edited by Theodore Tarnanidis, Maro Vlachopoulou, and Jason Papathanasiou, 293-310. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2107-5.ch015

Export Reference

Mendeley
Favorite

Abstract

The chapter reports and discusses a case study on an economic and scientific partnership which has developed a successful innovation, a cheese produced with vegetable (artichoke) rennet, using measure 124 of Campania region's Rural Development Plan, in a sector which is currently in crisis. The case study shows how the initiative's key to success is not only in product innovation but, more importantly, in the innovation of governance in the production chain and in the composition of the partnership. The latter includes not only the actors traditionally involved in processes of innovation in the agricultural sector (producers/adopters of innovation) but, also, new figures capable of producing organisational models to increase competitiveness in this struggling sector.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.