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Analysis of the Change in the Audiovisual Ecosystem: New Uses, Models, and Technologies

Analysis of the Change in the Audiovisual Ecosystem: New Uses, Models, and Technologies

Fernando Diego Hernández Martínez, Julio Navio-Marco, Raquel Perez-Leal
Copyright: © 2017 |Pages: 32
ISBN13: 9781522523192|ISBN10: 1522523197|EISBN13: 9781522523208
DOI: 10.4018/978-1-5225-2319-2.ch003
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MLA

Martínez, Fernando Diego Hernández, et al. "Analysis of the Change in the Audiovisual Ecosystem: New Uses, Models, and Technologies." Technological Integration as a Catalyst for Industrial Development and Economic Growth, edited by Bryan Christiansen and Ülkü Yüksel, IGI Global, 2017, pp. 59-90. https://doi.org/10.4018/978-1-5225-2319-2.ch003

APA

Martínez, F. D., Navio-Marco, J., & Perez-Leal, R. (2017). Analysis of the Change in the Audiovisual Ecosystem: New Uses, Models, and Technologies. In B. Christiansen & Ü. Yüksel (Eds.), Technological Integration as a Catalyst for Industrial Development and Economic Growth (pp. 59-90). IGI Global. https://doi.org/10.4018/978-1-5225-2319-2.ch003

Chicago

Martínez, Fernando Diego Hernández, Julio Navio-Marco, and Raquel Perez-Leal. "Analysis of the Change in the Audiovisual Ecosystem: New Uses, Models, and Technologies." In Technological Integration as a Catalyst for Industrial Development and Economic Growth, edited by Bryan Christiansen and Ülkü Yüksel, 59-90. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2319-2.ch003

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Abstract

This chapter presents a comprehensive analysis of the audiovisual sector in a moment of change and disruption thereof. The different elements of the ecosystem (platforms and technologies, regulation, uses and business models) are analyzed by making a deep diagnosis of their evolution and future perspectives. The sector is heavily impacted by the emergence and integration of technologies that modify the economic status-quo, and the evolution of the sector is guided by the uncertainty of the consumers' behavior, requiring adaptive strategies and innovation on the business models, making them imaginative, flexible and collaborative between the consumer and the platforms. In this analysis of the audiovisual industry and its integration strategies from a technological, regulatory and consumer point of view, relevant phenomena of this market's evolution have been identified, opening new avenues of research to delve in the industrial and economic impact of the observed changes in order to understand the future of this challenging sector.

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