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Affiliate Marketing: Experiences of Different Companies

Affiliate Marketing: Experiences of Different Companies

Ritu Narang, Prashant Trivedi
Copyright: © 2018 |Pages: 22
ISBN13: 9781522526568|ISBN10: 1522526560|EISBN13: 9781522526575
DOI: 10.4018/978-1-5225-2656-8.ch002
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MLA

Narang, Ritu, and Prashant Trivedi. "Affiliate Marketing: Experiences of Different Companies." Driving Traffic and Customer Activity Through Affiliate Marketing, edited by Surabhi Singh, IGI Global, 2018, pp. 11-32. https://doi.org/10.4018/978-1-5225-2656-8.ch002

APA

Narang, R. & Trivedi, P. (2018). Affiliate Marketing: Experiences of Different Companies. In S. Singh (Ed.), Driving Traffic and Customer Activity Through Affiliate Marketing (pp. 11-32). IGI Global. https://doi.org/10.4018/978-1-5225-2656-8.ch002

Chicago

Narang, Ritu, and Prashant Trivedi. "Affiliate Marketing: Experiences of Different Companies." In Driving Traffic and Customer Activity Through Affiliate Marketing, edited by Surabhi Singh, 11-32. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2656-8.ch002

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Abstract

The emergence of internet as a strong medium of communication has led to the emergence of numerous marketing avenues with many companies realizing its potential towards promotion of their products (Liang & Huang, 1998). Online marketing platforms offer various opportunities for directing costumers towards the products through online advertising, affiliate marketing, search engine optimization, direct mailers etc. Affiliate marketing is a performance based marketing and known for its cost effectiveness. we have suggested a framework MECHULUP indicating Mobile Friendliness, E-Commerce, Content Quality, Honesty, Audio/Video, Link Building, Social Media, and Persistence.

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