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Affiliate Marketing Strategy of Amazon India

Affiliate Marketing Strategy of Amazon India

Jaspreet Kaur, Deepti Wadera
Copyright: © 2018 |Pages: 18
ISBN13: 9781522526568|ISBN10: 1522526560|EISBN13: 9781522526575
DOI: 10.4018/978-1-5225-2656-8.ch003
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MLA

Kaur, Jaspreet, and Deepti Wadera. "Affiliate Marketing Strategy of Amazon India." Driving Traffic and Customer Activity Through Affiliate Marketing, edited by Surabhi Singh, IGI Global, 2018, pp. 33-50. https://doi.org/10.4018/978-1-5225-2656-8.ch003

APA

Kaur, J. & Wadera, D. (2018). Affiliate Marketing Strategy of Amazon India. In S. Singh (Ed.), Driving Traffic and Customer Activity Through Affiliate Marketing (pp. 33-50). IGI Global. https://doi.org/10.4018/978-1-5225-2656-8.ch003

Chicago

Kaur, Jaspreet, and Deepti Wadera. "Affiliate Marketing Strategy of Amazon India." In Driving Traffic and Customer Activity Through Affiliate Marketing, edited by Surabhi Singh, 33-50. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2656-8.ch003

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Abstract

Affiliate marketing is one of the oldest forms of marketing in which one refers someone to any online product (Open Topic, n.d.). When the consumer buys this product on the basis of the given recommendation, then the person who has referred him receives a commission. This commission could vary from $1 to $10000, on the basis of the type of product which has been referred (Open Topic, n.d.). The rapid development of the term “Affiliate marketing” which is a performance based internet marketing practice, has made the online selling market even more competitive. Many companies are now venturing into the forming or improving their affiliate programs and giving higher incentives to keep the affiliates loyal. This study is a qualitative study about the Affiliate program presently run by Amazon Company.

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