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A Game Theory Coopetitive Perspective for Sustainability of Global Feeding: Agreements Among Vegan and Non-Vegan Food Firms

A Game Theory Coopetitive Perspective for Sustainability of Global Feeding: Agreements Among Vegan and Non-Vegan Food Firms

David Carfì, Alessia Donato, Dania Panuccio
Copyright: © 2018 |Pages: 34
ISBN13: 9781522525943|ISBN10: 1522525947|EISBN13: 9781522525950
DOI: 10.4018/978-1-5225-2594-3.ch004
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MLA

Carfì, David, et al. "A Game Theory Coopetitive Perspective for Sustainability of Global Feeding: Agreements Among Vegan and Non-Vegan Food Firms." Game Theory: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 71-104. https://doi.org/10.4018/978-1-5225-2594-3.ch004

APA

Carfì, D., Donato, A., & Panuccio, D. (2018). A Game Theory Coopetitive Perspective for Sustainability of Global Feeding: Agreements Among Vegan and Non-Vegan Food Firms. In I. Management Association (Ed.), Game Theory: Breakthroughs in Research and Practice (pp. 71-104). IGI Global. https://doi.org/10.4018/978-1-5225-2594-3.ch004

Chicago

Carfì, David, Alessia Donato, and Dania Panuccio. "A Game Theory Coopetitive Perspective for Sustainability of Global Feeding: Agreements Among Vegan and Non-Vegan Food Firms." In Game Theory: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 71-104. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2594-3.ch004

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Abstract

Throughout this study, the authors propose possible agreements among different food producers, in order to develop a new better conceived diet for the future generations, by using a coopetitive approach and game theory. Specifically, the authors shall consider food producers and sellers of vegan (respectively, vegetarian) and non-vegan (or non-vegetarian) food. The coopetitive approach used by the authors provides a mathematical game theory model, which could help producers of vegan food a simpler entry in the market and free significant publicity. Meanwhile, the model could allow producers of non-vegetarian food a smooth transaction to vegetarian and vegan production. In particular, authors propose an agreement setting among McDonald's and Muscle of Wheat, because they think that Muscle of Wheat cannot enter a global market without the help of a large food producer already in the market. The game theory model represents an asymmetric R&D alliance between McDonald's and Muscle of Wheat.

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