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Internationalization of Indian Pharmaceutical Industry: A Study on Export Performance Using Structural Model

Internationalization of Indian Pharmaceutical Industry: A Study on Export Performance Using Structural Model

Srikant Panigrahy, Prahlad Mishra Professor, B. P. Patra
Copyright: © 2018 |Pages: 33
ISBN13: 9781522526629|ISBN10: 1522526625|EISBN13: 9781522526636
DOI: 10.4018/978-1-5225-2662-9.ch004
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MLA

Panigrahy, Srikant, et al. "Internationalization of Indian Pharmaceutical Industry: A Study on Export Performance Using Structural Model." Green Initiatives for Business Sustainability and Value Creation, edited by Arun Kumar Paul, et al., IGI Global, 2018, pp. 70-102. https://doi.org/10.4018/978-1-5225-2662-9.ch004

APA

Panigrahy, S., Professor, P. M., & Patra, B. P. (2018). Internationalization of Indian Pharmaceutical Industry: A Study on Export Performance Using Structural Model. In A. Paul, D. Bhattacharyya, & S. Anand (Eds.), Green Initiatives for Business Sustainability and Value Creation (pp. 70-102). IGI Global. https://doi.org/10.4018/978-1-5225-2662-9.ch004

Chicago

Panigrahy, Srikant, Prahlad Mishra Professor, and B. P. Patra. "Internationalization of Indian Pharmaceutical Industry: A Study on Export Performance Using Structural Model." In Green Initiatives for Business Sustainability and Value Creation, edited by Arun Kumar Paul, Dipak Kumar Bhattacharyya, and Sandip Anand, 70-102. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2662-9.ch004

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Abstract

Focusing on internationalization process of firms of developing countries, the present study attempts to identify the important determinants/ variables which affect the Indian pharma firms' export performance. A causal model was built using contingency theory perspective by including important external variables, internal variables, export strategy and export performance affecting Indian pharma firms and was tested using Structural Equation Modeling (SEM) method. The finding of this study support the conceptual model build using contingency framework and contributes both to export performance researchers for building further the theory and Indian pharma industry to focus on important determinants for export success.

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