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Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review

Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review

Francisco-Jose Molina-Castillo, Angel-Luis Meroño-Cerdan
Copyright: © 2018 |Pages: 17
ISBN13: 9781522525998|ISBN10: 1522525998|EISBN13: 9781522526001
DOI: 10.4018/978-1-5225-2599-8.ch003
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MLA

Molina-Castillo, Francisco-Jose, and Angel-Luis Meroño-Cerdan. "Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 42-58. https://doi.org/10.4018/978-1-5225-2599-8.ch003

APA

Molina-Castillo, F. & Meroño-Cerdan, A. (2018). Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 42-58). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch003

Chicago

Molina-Castillo, Francisco-Jose, and Angel-Luis Meroño-Cerdan. "Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 42-58. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch003

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Abstract

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.

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