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A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases

A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases

Weijun Zheng, Leigh Jin
Copyright: © 2018 |Pages: 24
ISBN13: 9781522525998|ISBN10: 1522525998|EISBN13: 9781522526001
DOI: 10.4018/978-1-5225-2599-8.ch007
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MLA

Zheng, Weijun, and Leigh Jin. "A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 107-130. https://doi.org/10.4018/978-1-5225-2599-8.ch007

APA

Zheng, W. & Jin, L. (2018). A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 107-130). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch007

Chicago

Zheng, Weijun, and Leigh Jin. "A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 107-130. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch007

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Abstract

The objective of this paper is to understand the importance of mobile reputation systems in mobile users' app discovery and purchase satisfaction. A theoretical framework describing the mediating effects of reputation systems on mobile app users' purchase satisfaction is developed and empirically tested with mobile app users. The findings of this study suggest that mobile reputation systems embedded in application stores play important mediating roles in mobile app purchase decision-making process and ultimately purchase satisfaction.

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