MLA
Deka, Gautam, et al. "Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India: A Review of Related Research." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 131-144. https://doi.org/10.4018/978-1-5225-2599-8.ch008
APA
Deka, G., Rathore, S., & Panwar, A. (2018). Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India: A Review of Related Research. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 131-144). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch008
Chicago
Deka, Gautam, Sumangla Rathore, and Avinash Panwar. "Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India: A Review of Related Research." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 131-144. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch008
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