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Investigating the Moderating Roles of Age and Ethnicity in Mobile Commerce Acceptance

Investigating the Moderating Roles of Age and Ethnicity in Mobile Commerce Acceptance

Uchenna Cyril Eze, Yew Siang Poong
Copyright: © 2018 |Pages: 23
ISBN13: 9781522525998|ISBN10: 1522525998|EISBN13: 9781522526001
DOI: 10.4018/978-1-5225-2599-8.ch039
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MLA

Eze, Uchenna Cyril, and Yew Siang Poong. "Investigating the Moderating Roles of Age and Ethnicity in Mobile Commerce Acceptance." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 797-819. https://doi.org/10.4018/978-1-5225-2599-8.ch039

APA

Eze, U. C. & Poong, Y. S. (2018). Investigating the Moderating Roles of Age and Ethnicity in Mobile Commerce Acceptance. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 797-819). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch039

Chicago

Eze, Uchenna Cyril, and Yew Siang Poong. "Investigating the Moderating Roles of Age and Ethnicity in Mobile Commerce Acceptance." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 797-819. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch039

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Abstract

Mobile commerce (m-commerce) is becoming a major aspect of our human endeavours with the advancements in wireless technology. However, acceptance of m-commerce by consumers is critical to the successful implementation of m-commerce system by business organizations. This chapter examines key factors that influence mobile commerce adoption, and the moderating roles of age and ethnicity. The conceptual framework is underpinned on an extended technology acceptance model. The survey data was collected from participants selected from Malaysia. The analysis was based on 260 valid responses, and the findings reveal that age and ethnicity moderate behavioral intention to adopt m-commerce. Different age groups exhibit different perceptions. Further, cost and subjective norm become more important as age increases, while perceived usefulness becomes more significant as age decreases. Perceived cost and subjective norm are the common predictors for m-commerce adoption regardless of ethnicity. The contributions to research and practice including suggestions for future studies are discussed.

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