MLA
Lin, Mei-Ju, and Wei-Tsong Wang. "Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1230-1259. https://doi.org/10.4018/978-1-5225-2599-8.ch058
APA
Lin, M. & Wang, W. (2018). Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1230-1259). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch058
Chicago
Lin, Mei-Ju, and Wei-Tsong Wang. "Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1230-1259. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch058
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