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SWOT Analysis of M-Commerce

SWOT Analysis of M-Commerce

Ramandeep Kaur, Harmeet Malhotra
Copyright: © 2018 |Pages: 20
ISBN13: 9781522525998|ISBN10: 1522525998|EISBN13: 9781522526001
DOI: 10.4018/978-1-5225-2599-8.ch059
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MLA

Kaur, Ramandeep, and Harmeet Malhotra. "SWOT Analysis of M-Commerce." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1261-1280. https://doi.org/10.4018/978-1-5225-2599-8.ch059

APA

Kaur, R. & Malhotra, H. (2018). SWOT Analysis of M-Commerce. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1261-1280). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch059

Chicago

Kaur, Ramandeep, and Harmeet Malhotra. "SWOT Analysis of M-Commerce." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1261-1280. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch059

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Abstract

M-Commerce is availing services online without physically going to geographical locations such as banks, shopping malls etc. It is a customer-driven approach offering convenience of personalized marketing, selling and purchasing goods and services on mobile phones. From selling home-made chocolates to selling apparels online, it has invaded all. Smartphones has widen its reach and has introduced innovation in information exchange and transactions through mobile applications. Certain challenges and threats posed by M-commerce, which are faced by business organizations and customers, are analyzed via SWOT to aid decision making of organizations before shifting their focus on M-commerce, at the same time, of customers prior to sharing their sensitive information via smartphones. This chapter focuses on the feasibility and acceptability of M-commerce with the help of SWOT analysis amongst existing and prospective stakeholders. Detrimental factors leading to growth in business revenue, challenges for implementing technology, challenges faced by end-users etc. has been discussed in detail.

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