Welcome to the InfoSci Platform
The Role of B2B E-Commerce in Market Share: Evidence from Spanish Manufacturing Firms

The Role of B2B E-Commerce in Market Share: Evidence from Spanish Manufacturing Firms

Juliette Milgram-Baleix, Melanie Parravano, Luis Enrique Pedauga
Copyright: © 2018 |Pages: 14
ISBN13: 9781522525998|ISBN10: 1522525998|EISBN13: 9781522526001
DOI: 10.4018/978-1-5225-2599-8.ch060
Cite Chapter Cite Chapter

MLA

Milgram-Baleix, Juliette, et al. "The Role of B2B E-Commerce in Market Share: Evidence from Spanish Manufacturing Firms." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1281-1294. https://doi.org/10.4018/978-1-5225-2599-8.ch060

APA

Milgram-Baleix, J., Parravano, M., & Pedauga, L. E. (2018). The Role of B2B E-Commerce in Market Share: Evidence from Spanish Manufacturing Firms. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1281-1294). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch060

Chicago

Milgram-Baleix, Juliette, Melanie Parravano, and Luis Enrique Pedauga. "The Role of B2B E-Commerce in Market Share: Evidence from Spanish Manufacturing Firms." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1281-1294. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch060

Export Reference

Mendeley
Favorite

Abstract

This chapter explores the impact of the Internet and Business to Business (B2B) e-commerce on Spanish manufacturing firms' market share while most studies focus on innovation and productivity. Using standard panel estimations, the authors find that firms with their own Web domain and that also carry out B2B e-commerce increase their market share, though this effect is not homogeneous among industries. B2B e-purchases have a more significant (and positive effect) on firms' market share than B2B e-sales have. Unlike other studies, the authors also use a panel threshold regression specification that shows that e-commerce affects market share in a non-linear manner depending on firm's characteristics. Larger firms and firms with higher share of skilled workers are better at increasing their market shares through Internet-based commerce strategies than other firms.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.